The problem
The Strategic Plan sat there, on the shelf and was very lonely. Few people outside the strategy and governance group actually read it or were aware of its implications.
The new CEO started a few months ago and was curious as to why. After all a Plan has two primary purposes. First, and foremost, it should be used to help run the company with a more cohesive vision and be a roadmap for
the organisation and all activities should have a line of sight back to the business plan.
Why was this a problem – well the new CEO was brought in for a reason. Sales were static, costs were going up and staff retention rates were dropping. She was wondering did we have the right business model, are we in
the right business etc?
The solution
Firstly to create a shared vision(s). Yes we actually had several and did not want to limit the vision too early to see which vision is best, is affordable and can be implemented.
A change management plan was developed based on the ADKAR methodology and used as a basis for all activities.
From there we worked with the organisation to establish target smart goals and objectives. These were then costed and fed back to senior management.
This was decision time. What did they want, what could they afford, how was this going to be achieved?
The next few months were spent developing a plan to answer these questions. Staff were brought along with the journey and provided great insight about the business and how the vision could be delivered. Importantly they
could see how they could play a part and see their role in the plan.
The Benefits
Whilst the plan is not used on a day-to-day basis it is used for:
– KPI development
– Performance plans
– Reporting
– Marketing
– Product development
Sales are definitely up, costs have reduced slightly but more importantly unit costs have decreased. As a side, there is an innovation hub, created and driven by staff to bring new products and services to market.